Privacy policy

Last updated: Septempber 2025

1. Introduction

Echo AI Ltd (“we”, “us”, or “our”) operates the Echo Uptime service (“Echo Uptime”, the “Service”). We are committed to protecting your privacy and handling your personal data transparently and securely.

This Privacy Policy explains how we collect, use, store, and protect personal data when you use Echo Uptime, visit our website, or otherwise interact with us.


2. Who we are

Company name: Echo AI Ltd
Trading name: Echo Uptime
Registered address: United Kingdom
Contact email: sales@meetecho.io

Echo AI Ltd is the data controller for the purposes of UK data protection law.


3. Data we collect

We only collect data that is necessary to provide and improve the Service.

3.1 Information you provide to us

  • Name

  • Email address

  • Company name

  • Billing details (processed by third-party payment providers)

  • Support requests and communications

3.2 Information collected automatically

When you use Echo Uptime, we may collect:

  • IP address

  • Device and browser information

  • Usage data (pages viewed, features used)

  • Log data related to uptime checks and alerts

3.3 Website and monitoring data

As part of the Service, we process:

  • Website URLs you choose to monitor

  • Monitoring results such as response times, status codes, SSL certificate status, keyword presence, and API payload responses

  • Incident timestamps and durations

We do not intentionally collect personal data from monitored websites.


4. How we use your data

We use your data to:

  • Provide and operate Echo Uptime

  • Monitor websites and services you configure

  • Send alerts, notifications, and service updates

  • Respond to support requests

  • Improve and secure the Service

  • Process payments and manage subscriptions

  • Comply with legal obligations


5. Legal basis for processing

Under UK GDPR, we rely on the following legal bases:

  • Contractual necessity: to deliver the Service you signed up for

  • Legitimate interests: to improve, secure, and maintain the Service

  • Consent: where required for marketing communications

  • Legal obligation: where required by law


6. AI features and data usage

Echo Uptime includes AI-powered features that help explain incidents and assist with troubleshooting.

AI features may process:

  • Monitoring results

  • Incident history

  • Diagnostic data

AI outputs are generated using your existing data. We do not use customer data to train public AI models, and your data is not shared for third-party model training.


7. Data sharing and processors

We do not sell your personal data.

We may share data with trusted third-party service providers who help us operate Echo Uptime, including:

  • Hosting and infrastructure providers

  • Monitoring and logging services

  • Payment processors

  • Email and notification providers

All processors are required to handle data securely and in accordance with data protection laws.


8. International data transfers

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as standard contractual clauses or equivalent protections.


9. Data retention

We retain personal data only for as long as necessary:

  • Account data is retained while your account is active

  • Monitoring and incident data is retained according to your plan

  • Billing and legal records are retained as required by law

You may request deletion of your account and associated data at any time.


10. Your rights

You have the right to:

  • Access your personal data

  • Request correction of inaccurate data

  • Request deletion of your data

  • Restrict or object to processing

  • Request data portability

  • Withdraw consent where applicable

To exercise your rights, contact us at sales@meetecho.io


11. Security

We take security seriously and implement appropriate technical and organisational measures to protect your data, including:

  • Encryption in transit

  • Secure infrastructure

  • Access controls

  • Regular monitoring and auditing

No system is 100% secure, but we work continuously to protect your information.


12. Cookies

We use cookies and similar technologies to operate and improve our website. Details are provided in our Cookie Policy.


13. Children’s data

Echo Uptime is not intended for use by children, and we do not knowingly collect data from anyone under 16.


14. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and the “Last updated” date will be revised.


15. Contact us

If you have any questions about this Privacy Policy or how we handle your data, contact:

Email: sales@meetecho.io
Company: Echo AI Ltd